How we make money

Comparing on Wanloo is free for pet owners. Here’s how we earn — and why we keep it in the open.

Free to compare

Wanloo doesn’t charge you to compare insurance and financing.

Some partners pay a referral fee

When you choose a provider through Wanloo, that partner may pay us a referral commission or fee. Not every partner does.

We aim to be neutral

We’re working toward standardized terms across partners so our ranking reflects fit for your pet — not who pays the most. We’ll always disclose participating providers (and any that don’t).

We don’t originate or issue

Wanloo is not a lender and not an insurer. We don’t approve credit, issue policies, or take on risk. We compare, recommend and connect — the provider does the rest.

A note for Quebec. Quebec (AMF) regulates insurance comparison as advisory activity. Until we’re licensed there, Quebec visitors see information and links to each provider rather than a personalized recommendation.
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How Wanloo makes money — free to compare for pet owners | Wanloo